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howard schulz

03/05/2017 / By Thomas Dishaw

Backlash: Starbucks takes a beating after plan to hire 10,000 Syrian refugees backfires

A recent poll on YouGov BrandIndex is showing a negative correlation between Starbuck’s brand perception before and after they announced a plan to hire refugees, and it should be cause for alarm for the coffee giant. On January 29, 2017, Starbucks CEO Howard Schulz announced that the company would implement a five-year plan to hire […]

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